Media companies owning more than one type of media property is known as
a. concentration of ownership.
b. cross-media ownership.
c. conglomerate ownership.
d. vertical integrations.
Question 2
In the 2000 state election, Ms. Trevino voted
for Republican candidate George W. Bush for governor but voted for Democrat John Sharp for lieutenant governor. How would Ms. Trevino's action most accurately be described?
a) Ms. Trevino's action reflected retrospective voting.
b) Ms. Trevino's action reflected the coattail effect.
c) Ms. Trevino voted a straight ticket.
d) Ms. Trevino voted a split ticket.
e) Ms. Trevino's action reflected prospective voting.
