Which of the following statements is true of using the peripheral ...

[LCritchfi]

Which of the following statements is true of using the peripheral route of persuasion?
 
  a. It leads to attitudes that are more predictive of behavior.
  b. It allows us to use heuristics.
  c. It results in carefully thought out arguments.
  d. It encourages attitudes that are more enduring.

Question 2

The elaboration likelihood model predicts responses to persuasive messages by distinguishing between ____.
 
  a. central and peripheral routes to persuasion
  b. left brain and right brain processing
  c. simple and elaborate messages
  d. primary and secondary exposure to information

[Mochi]

Answer to Question 1

ANSWER:
b

Answer to Question 2

ANSWER:
a

[LCritchfi]

Thanks for the timely response, appreciate it

[rachel]

Gracias!