Rajon is trying to decide between majoring in psychology and majoring in economics. He considers the intensity of each major since he will be on the varsity football team next year, his interest in the subject matter of the required courses in each field, and the likelihood of finding a job after graduation. He has employed ____.
a. the affect heuristic
b. an algorithm
c. the representativeness heuristic
d. utility theory
Question 2
What is a rule of thumb approach in which we choose between alternatives based on emotional or gut reactions to stimuli?
a. representativeness heuristic
b. recognition heuristic
c. affect heuristic
d. availability heuristic
psychology perception
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