Answer to Question 1
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Answer to Question 2
1. Stanmore Corporation follows a product differentiation strategy in 2011. Stanmore's D4H machine is distinct from its competitors and generally regarded as superior to competitors' products. To succeed, Stanmore must continue to differentiate its product and charge a premium price.
2. Balanced Scorecard measures for 2013 follow:
Financial Perspective
(1) Increase in operating income from charging higher margins, (2) price premium earned on products
These measures indicate whether Stanmore has been able to charge premium prices and achieve operating income increases through product differentiation.
Customer Perspective
(1) Market share in high-end special-purpose textile machines, (2) customer satisfaction, (3) new customers
Stanmore's strategy should result in improvements in these customer measures that help evaluate whether Stanmore's product differentiation strategy is succeeding with its customers. These measures are leading indicators of superior financial performance.
Internal Business Process Perspective
(1) Manufacturing quality and reduced wastage of direct materials, (2) new product features added, (3) order delivery time
Improvements in these measures are expected to result in more distinctive products delivered to its customers and in turn superior financial performance.
Learning and Growth Perspective
(1) Development time for designing new machines, (2) improvements in manufacturing processes, (3) employee education and skill levels, (4) employee satisfaction
Improvements in these measures are likely to improve Stanmore's capabilities to produce distinctive products that have a cause-and-effect relationship with improvements in internal business processes, which in turn lead to customer satisfaction and financial performance.