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Author Question: Which theory helps to explain why new products must offer benefits to customers that are ... (Read 41 times)

kodithompson

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on: Jul 6, 2018
Which theory helps to explain why new products must offer benefits to customers that are significantly greater than those offered by existing alternatives?
 
  a. ethnography
  b. penetration pricing theory
  c. prospect theory
  d. sampling frame theory

Question 2

Corporate ventures accounted for what percentage of all venture capital funds invested in the U.S.?
 
  a. 7 percent
  b. 12 percent
  c. 17 percent
  d. 22 percent


elizabethrperez

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Reply #1 on: Jul 6, 2018
Answer to Question 1

c

Answer to Question 2

c


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