Which theory helps to explain why new products must offer benefits to customers that are ...

Author Question: Which theory helps to explain why new products must offer benefits to customers that are ... (Read 21 times)

kodithompson

Hero Member
Posts: 566

on: Jul 6, 2018

Which theory helps to explain why new products must offer benefits to customers that are significantly greater than those offered by existing alternatives?

a. ethnography
b. penetration pricing theory
c. prospect theory
d. sampling frame theory

Question 2

Corporate ventures accounted for what percentage of all venture capital funds invested in the U.S.?

a. 7 percent
b. 12 percent
c. 17 percent
d. 22 percent

elizabethrperez

Sr. Member
Posts: 344

Reply #1 on: Jul 6, 2018

Answer to Question 1

c

Answer to Question 2

c

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