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Author Question: Which method would tell you whether one product is perceived as better than another at meeting ... (Read 15 times)

PhilipSeeMore

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on: Jul 6, 2018
Which method would tell you whether one product is perceived as better than another at meeting customer's needs, and what features would need to be changed for your new product to be perceived as better than those of your competitors?
 
  a. concept testing
  b. perceptual mapping
  c. Kano method
  d. conjoint analysis

Question 2

The S-curve can be used as a tool to predict when a company should invent is the development of a new technology.
 
  Indicate whether the statement is true or false


ashely1112

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Reply #1 on: Jul 6, 2018
Answer to Question 1

b

Answer to Question 2

True


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