Which of the following is not a limitation associated with conjoint analysis?
a. it can only be conducted if a product or service can be specified as a collection of independent attributes
b. doesn't assess the relative importance to customers of different products features
c. respondents must be familiar enough with the product category to express their preferences
d. need to know what product attributes are salient to potential customers
Question 2
When first introduced, new technology is typically superior to existing technology on key dimensions such as quality, performance, and reliability.
Indicate whether the statement is true or false
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