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Author Question: If you had to choose one, would your choice be broadcast or print media? Support your choice. ... (Read 97 times)

LaDunn

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on: Jul 6, 2018
If you had to choose one, would your choice be broadcast or print media? Support your choice.
 
  What will be an ideal response?

Question 2

What costs are dependent on the level of production of your good or service?
 
  a. total costs
  b. fixed costs
  c. labor costs
  d. variable costs
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rnehls

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Reply #1 on: Jul 6, 2018
Answer to Question 1

The right medium would depend upon market analysis. Reach, frequency, and cost per impression are critical considerations. Students should be asked to identify their rationale in picking one and the rationale should be matched to the context.

Answer to Question 2

d


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