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Author Question: The process of generating a pool of qualified candidates for a particular job is called ________. ... (Read 64 times)

drink

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on: Jul 6, 2018
The process of generating a pool of qualified candidates for a particular job is called ________.
 
  Fill in the blank with correct word.

Question 2

Think of a guerilla marketing idea. How can it be beneficial to your business?
 
  What will be an ideal response?
Entrepreneurship and Small Business Management ¦ Mariotti, Glackin ¦ 2nd Edition
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jojobee318

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Reply #1 on: Jul 6, 2018
Answer to Question 1

Answer: recruitment

Answer to Question 2

Guerilla marketing is an alternative marketing approach. It means an original, unconventional, and inexpensive small business strategy. Examples include viral marketing, buzz marketing, word-of-mouth advertising, and grassroots marketing. For example, if an athletic shoe brand does not get the status of official supplier to the event, they can give out samples to people going to the event as a way to ambush the official brand.


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