Qualcomm, a high-tech company headquartered in San Diego, owns the rights to several of the key components that permit cell phones to work.
Instead of selling cell phones itself, Qualcomm grants permission to many companies to use specific forms of its intellectual property in exchange for monetary compensation. Qualcomm in engaging in an external growth strategy referred to as ________.
A) licensing
B) strategic alliances
C) acquisitions
D) new product development
E) joint ventures
Question 2
Which of the following was not identified in the textbook as one of the common mistakes that entrepreneurs make regarding intellectual property?
A) Not fully recognizing the value of their intellectual property
B) Not properly identifying all their intellectual property
C) Not properly registering their Internet domain names
D) Not using their intellectual property as part of their overall plan for success
E) Not taking sufficient steps to protect their intellectual property
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