Peter Simmons owns a specialized computer software company. Although Peter's software designers and programmers are very good, it takes 2-3 years to develop a good software product.
This example illustrates the need for funding or financing referred to as ________.
A) personnel costs
B) marketing costs
C) costs associated with building a brand
D) lengthy product development cycles
E) cash flow challenges
Question 2
A ________ strategy seeks to increase the sales of a product or service through greater marketing efforts or through increased production capacity and efficiency.
A) product line extension
B) product line sharpening
C) product line widening
D) market penetration
E) market expansion
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