Roominate, the company profiled in the opening feature of Chapter 10, makes toys that are intended to encourage young girls to enter engineering. The company was co-founded by Alice Brooks and Bettina Chen.
Which of the following is not true about Roominate's founding story?
A) In 2013, Brooks and Chen appeared on the Today Show to talk about Roominate.
B) In 2013 and 2014, Brooks and Chen attempted to raise money for angel investors, but were unable to convince any angels to invest.
C) Brooks and Chen raised money for Roominate via a Kickstarter campaign.
D) At the same time Brooks and Chen were conceiving Roominate they were taking a Lean Launchpad class at Stanford taught by Steve Blank.
E) Brooks and Chen met while they were engineering master's students at Stanford University.
Question 2
For a business to be successful in the early growth stage of the organizational life cycle, the two important things that must happen are ________.
A) the founder or owner of the business must start transitioning from his or her role as the hands-on supervisor to a more managerial role, and increased formalization must take place
B) a decision must be made whether the owner-manager and the current management team is capable of taking the business further, and the organization must start laying the groundwork for future growth
C) increased formalization must take place, and the business must achieve price stability
D) a decision must be made whether the owner-manager or the current management team is capable of taking the business further, and business partnerships must be established
E) the founder or owner of the business must start transitioning from his or her role as the hands-on supervisor to a more managerial role, and the business must be cash flow positive