Melanie Summer spoke to an investor who is interested in her business idea. Melanie offered to send the investor a copy of her full business plan, but the investor asked for a short overview of the business plan instead.
What portion of her business plan should Melanie send the investor?
A) Marketing plan
B) Executive summary
C) Elevator pitch
D) Company description
E) Operations plan
Question 2
A company's product/market scope defines the products and markets on which it will concentrate.
Indicate whether the statement is true or false
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