Author Question: According to the textbook, the executive summary is arguably the most important section of the ... (Read 88 times)

bio_gurl · **on:** Jul 6, 2018

According to the textbook, the executive summary is arguably the most important section of the business plan.

Indicate whether the statement is true or false

Question 2

Describe how brainstorming can help facilitate the generation of ideas, and outline the four rules for conducting a brainstorming session.

What will be an ideal response?

Jmfn03 · **Reply #1 on:** Jul 6, 2018

Answer to Question 1

TRUE

Answer to Question 2

Brainstorming is a technique that is used to generate a number of ideas quickly. Among the purposes a brainstorming session could be used for include the generation of new business, product, or service ideas. In a brainstorming session, the leader of the group of people is instructed to come up with ideas-one person shares an idea, another person reacts to it, another person reacts to the reaction, and so on. A flip chart is typically used to record all the ideas. A productive session is freewheeling and lively. The main objective is to create an atmosphere of enthusiasm and originality where lots of ideas are generated. The four strict rules of brainstorming are as follows:
1. No criticism is allowed.
2. Freewheeling is encouragedthe more ideas, the better.
3. The session moves quickly, and nothing is permitted to slow down the pace.
4. Leapfrogging is encouraged. This means using one idea as a means of jumping forward quickly to other ideas.