Author Question: In ________ pricing, the list price is determined by estimating what consumers are willing to pay ... (Read 78 times)

londonang · **on:** Jul 6, 2018

In ________ pricing, the list price is determined by estimating what consumers are willing to pay for a product and then backing off a bit to provide a cushion.

A) value-based
B) tactical
C) strategic
D) cost-based
E) economic-based

Question 2

For most business plans, 25 to 35 pages are sufficient.

Indicate whether the statement is true or false