Which of the following statements about business models is incorrect?
A) There are two general types of business models.
B) There is no perfect business model.
C) Most of the standard business models have been in place for some time.
D) A firm's business model is confined to its own boundaries.
E) Firms should guard themselves against thinking that one particular business model is a home run regardless of circumstances.
Question 2
A product attribute map is used to help a firm determine if ________.
A) it is emphasizing benefits rather than features
B) its branding strategy is appropriate
C) its market segmentation is correct
D) its positioning strategy is appropriate
E) its target market is appropriate
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