Author Question: Liz Zackery just launched a firm in the sporting goods industry. On the day the company was ... (Read 56 times)

futuristic · **on:** Jul 6, 2018

Liz Zackery just launched a firm in the sporting goods industry.

On the day the company was launched, Liz issued a press release, indicating that the vice president of New Balance, a highly respected athletic shoe and sports apparel company, had agreed to serve on her board of directors. Liz knows that such a high quality appointment will send an important message to her potential clientele. This phenomenon is referred to as ________.
A) championing
B) signaling
C) profiling
D) indicating
E) trumping

Question 2

What is competitive intelligence? What are some of the ways that a firm can ethically obtain information about its competitors?

What will be an ideal response?

wfdfwc23 · **Reply #1 on:** Jul 6, 2018

Answer to Question 1

B

Answer to Question 2

The information that is gathered by a firm to learn about its competitors is referred to as competitive intelligence. There are a number of ways that a firm can ethically obtain information about its competitors. These ways include: attend conferences and trade shows, read industry-related books, magazines, and Web sites, along with general business magazines, talk to potential customers about what motivated them to buy your product as opposed to your competitor, purchase competitors' products to understand their features, benefits, and shortcomings, study competitors' Web sites, and study Web sites that provide information about competitors.