Author Question: Marta has turned her attention to cultivating undergraduate students in the near futurethree to five ... (Read 41 times)

naturalchemist · **on:** Jul 6, 2018

Marta has turned her attention to cultivating undergraduate students in the near futurethree to five years from now. On which generation should she focus her attention?

A) the Baby Boomers, because they are looking for Continuing Education programs for self-improvement
B) Gen X, because they are looking to get advanced degrees so they can obtain high-paying jobs
C) Gen Y, because the job market is so difficult they are looking to specialize in a useful major such as accounting and biology
D) the Post-Millennials, because they are of the age that is just beginning to enroll in college

Question 2

Marta wants to increase visibility for graduate programs in such areas as public health that are specialized for professionals who have already worked in their field for ten years or more. On which generation should she focus her efforts?

A) Gen W
B) Gen X
C) Gen Y
D) Pre-Millennials

asdfghjkl; · **Reply #1 on:** Jul 6, 2018

Answer to Question 1

Answer: D
Explanation: Though Baby Boomers, Gen Xers, and Gen Yers might have legitimate reasons for pursuing a degree, their needs are minor compared to those of the Post-Millennials, who in 3 to 5 years would be beginning to reach the age where they had completed high school and were ready to go to college.

Answer to Question 2

Answer: B
Explanation: Gen X is the only generation that is old enough to have worked in a professional field for a decade or more and now wants to return to school and receive additional training and expertise. Therefore, Marta should be focusing on this cohort that is in its forties and early fifties.