Zach is a pharmaceutical sales representative and must put on a ...

[altibaby]

Zach is a pharmaceutical sales representative and must put on a smile every day at work with his clients. Discuss the emotional labor experienced by Zach.
 
  Explain the significance of emotional intelligence demanded of Zach in order to be successful, and how he applies his emotions and moods in his job.
  What will be an ideal response?

Question 2

High Machs perform better when they interact face to face with others rather than indirectly.
 
  Indicate whether the statement is true or false

[Eazy416]

Answer to Question 1

Zach has to engage in surface acting on a daily basis. He has to smile and act positive regardless of his felt emotions in order to be successful. Certainly there will be times when Zach has emotional dissonance, or feels a disparity between his true emotions and how he must appear to his clients. Zach's job would require a fair amount of rest and relaxation for him to continue to be successful. Zach uses his emotions and moods positively to guide his clients into making quick decisions in the purchase of his products. People in good moods tend to make quicker decisions. Zach also applies his moods to stay motivated, to walk out the door into the field every day. Each sale is a tiny negotiation and Zach must have a bit of a poker face, not letting the client know the true impact of the sale on his life. Finally, Zach applies his moods and positive emotions to provide excellent customer service to his clients. He spreads his good mood through emotional contagion and is able to get his customers to make larger orders and remain loyal to him in the competitive pharmaceutical industry.

Answer to Question 2

TRUE
Explanation: High Machs perform better when they interact face to face with others rather than indirectly.