A major disadvantage of a strategic alliance is that
A) the firm runs the risk of quality control standards not being uniformly met and thus hurting the reputation of the firm.
B) the firm runs the risk of losing its competitive advantage by giving away proprietary know-how to the partner.
C) demand will be reduced as other firms develop manufacturing facilities.
D) the firm may lose its cost advantage.
Question 2
Don Fisher's unsuccessful search for a pair of Levi jeans in San Francisco eventually led to the launch of the Gap Stores. As new hires hear this, the organizational culture is sustained by this example of
A) symbols
B) stories.
C) leadership.
D) language.
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