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Author Question: Discuss how social media can create a competitive advantage. What will be an ideal ... (Read 62 times)

rayancarla1

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on: Jul 6, 2018
Discuss how social media can create a competitive advantage.
 
  What will be an ideal response?

Question 2

Ferrari sells very expensive, stylish, high-quality cars to very wealthy people. Ferrari follows a ________ strategy.
 
  A) niche
  B) focus
  C) differentiation
  D) quality


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juliaf

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Reply #1 on: Jul 6, 2018
Answer to Question 1

Answer: Successful social media strategies should help people inside and outside the organization connect and reduce costs or increase revenue possibilities, or both. Firms can gather information from and about their customers. Employees can monitor trends to anticipate changes in customer preferences. Social media tools can be used to boost productivity through the sharing of data and ideas.

Answer to Question 2

Answer: B


rayancarla1

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Reply 2 on: Jul 6, 2018
Thanks for the timely response, appreciate it

juliaf

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Reply 3 on: Yesterday
Wow, this really help

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