Computer peripherals provider Ascent plans to enter a new market in another country. Which of the following represents a threat for Ascent?
A) Ascent's profit margin in the previous year was its lowest on record and it will require long-term planning to improve margins.
B) Ascent lacks the resources to enter the market on its own and has to find a partner in the new market.
C) Ascent will have to plan its entry carefully as the laws in the country do not favor foreign businesses.
D) Ascent needs to improve its service capabilities in the new country as this is an important source of revenue.
Question 2
Casey majored in marketing and really enjoyed studying market research as a subject.
Through research on the Internet and in the university library, she discovers that this industry appears to have significant positive external trends. She interprets this as a(n) ________.
A) weakness
B) threat
C) strength
D) opportunity
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