Answer to Question 1
Bargaining power is the degree of influence that a producer or consumer has in influencing what the selling price will be. The bargaining power of suppliers affects not only the company's profitability, but the profitability of the industry as a whole. The bargaining power of buyers also affects industry profitability. The more pricing power that buyers have, the lower profits tend to be as buyers compete with a firm for favorable pricing.
Answer to Question 2
A product development strategy is when the company creates new products and attempts to sell these to its current customers, thereby continuing to enhance its ability to achieve its current mission. With this strategy, the products developed will serve the current market. An aircraft company may decide to design and build a different size of aircraft that its current commercial airlines customers may want to help them pursue their goals.
Answer to Question 3
D
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