Librarians at BookWorld noticed that most library members were beginning to spend less time in the library itself, though they were still active members. The library decided to cut down on the storage space required for the books.
The books were stored at a warehouse and the library instituted a system by which members could order books online and have them delivered to their homes. The convenience of this system appealed to patrons and the lower rents of the warehouse allowed the library to lower membership costs. Which of the following strategies did the library implement?
A) diversification strategy
B) product development strategy
C) market development strategy
D) market penetration strategy
E) transaction strategy
Question 2
Which of the following is an element of the external environment for a manufacturing company?
A) employee morale
B) organizational mission
C) accounting
D) quality control reports
E) competitors
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