Author Question: What is the first step in the strategic planning process? A) setting specific objectives B) ... (Read 62 times)

mp14 · **on:** Jul 7, 2018

What is the first step in the strategic planning process?

A) setting specific objectives
B) implementing long-term goals
C) assessing the business environment
D) determining the organizational mission

Question 2

Brand loyalty is most characteristic of which competitive strategy?

A) differentiation
B) turnaround
C) innovation
D) lowest cost