Eric is in a group with five other management trainees at Coca-Cola. Eric's group is competing against other management trainees at the firm in a simulated marketplace.
Each group must decide how much to spend on advertising and how many products to manufacture over the next three years. In which of the following activities is Eric most likely participating?
A) on-demand learning
B) apprenticeship training
C) management games
D) behavior modeling
Question 2
At the present time, technological change dwarfs the importance of economic issues for many collective bargaining relationships.
Indicate whether the statement is true or false
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Marketing Management (13th Edition)