Emerging markets are important in international business and ...

[acc299]

Emerging markets are important in international business and trade due to their high representative percentage in which of the following categories?
 
  A) middle-class population
  B) energy usage
  C) exports
  D) FDI

Question 2

What is the purpose of conducting a SWOT analysis? As an international manager, how would you conduct a SWOT analysis? How would you use the gathered information?
 
  What will be an ideal response?

[katara]

Answer to Question 1

Please could you help me with another one. Thank you

Answer to Question 2

SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. A firm typically initiates its SWOT analysis by performing an environmental scan, a systematic collection of data about all elements of the firm's external and internal environments, including markets, regulatory issues, competitors' actions, production costs, and labor productivity. Managers use information derived from the SWOT analysis to develop specific effective strategies. Effective strategies are those that exploit environmental opportunities and organizational strengths, neutralize environmental threats, and protect or overcome organizational weaknesses.