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Author Question: Arden Shoes runs a different marketing campaign every four weeks abroad. Which of the following best ... (Read 44 times)

mrsjacobs44

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on: Jul 7, 2018
Arden Shoes runs a different marketing campaign every four weeks abroad. Which of the following best describes the advantage of doing so?
 
  A) It enables Arden to attract more sales personnel.
  B) It helps Arden create an image of having quality products.
  C) It allows Arden to change prices in highly inflationary economies.
  D) It enables Arden to switch quickly and inexpensively to a local emphasis.

Question 2

What are the similarities and differences between the home replication strategy and the global strategy?
 
  What will be an ideal response?


meow1234

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Reply #1 on: Jul 7, 2018
Answer to Question 1

C

Answer to Question 2

The home replication strategy has a home-country advantageit assumes that a firm's domestic strategy will work in foreign markets. A global strategy has no such home-country bias. Under either strategy, the firm conducts business the same way anywhere in the world.


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