Agreements on international product standards are hampered by all the following factors EXCEPT ________.
A) that standardization increases production costs
B) consumer reluctance to change
C) the cost of redesigning and retooling
D) governments' desires to protect investments
Question 2
Kodak focuses on developing photo editing software, and the firm has agreements with a Chinese manufacturer to assemble most Kodak cameras. Which entry mode for international business is used by Kodak?
A) management contracting
B) international franchising
C) contract manufacturing
D) international licensing
The Ford logo on display at the 2009 New York International Auto Show.
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