Agreements on international product standards are hampered by all the following factors EXCEPT ________.
A) that standardization increases production costs
B) consumer reluctance to change
C) the cost of redesigning and retooling
D) governments' desires to protect investments
Question 2
Kodak focuses on developing photo editing software, and the firm has agreements with a Chinese manufacturer to assemble most Kodak cameras. Which entry mode for international business is used by Kodak?
A) management contracting
B) international franchising
C) contract manufacturing
D) international licensing
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