Which of the hypothetical new products, if successful, would most likely diffuse its production and sales according to the product life cycle theory?
A) a Ferrari sports car selling for 200,000 to a niche, upper-end market
B) a Sony television that receives global transmissions without a satellite dish or cable connection, introduced at a high price but targeted eventually for sale to a mass market
C) a new Diet Coca-Cola soft drink flavored with cranberries
D) a Kyocera plastic chip carrier, which is expected to be quickly obsolete because of innovations
Question 2
During the gold standard, most firms preferred their payment in gold rather than in currency.
Indicate whether the statement is true or false
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