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Author Question: Brand name is an important component in a customer's purchase decision for commodities. Indicate ... (Read 61 times)

crazycityslicker

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on: Jul 7, 2018
Brand name is an important component in a customer's purchase decision for commodities.
 
  Indicate whether the statement is true or false

Question 2

What are the two primary methods for conducting international business? What role has globalization played in these two methods?
 
  What will be an ideal response?
International Business: A Managerial Perspective ¦ Griffin, Pustay ¦ 9th Edition
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annierak

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Reply #1 on: Jul 7, 2018
Answer to Question 1

FALSE

Answer to Question 2

The two main tools for conducting IB are international trade and international direct investment. Globalization has increased the role of international trade. In 1950, foreign trade accounted for only 1 of the GDP in the world's nations, and now it is up to 26. Globalization has also led to increased FDI as citizens in one country invest in other countries.


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