Author Question: Which of the following is true with regard to born globals? A) Born globals cater to a single, ... (Read 106 times)

Sportsfan2111 · **on:** Jul 7, 2018

Which of the following is true with regard to born globals?

A) Born globals cater to a single, narrow market segment.
B) In their rush to get on the globalization bandwagon, born globals have categorically ignored domestic market opportunities.
C) Born globals operate in the international business arena right from their inception.
D) Born globals do not have foreign subsidiaries.

Question 2

Customizing a range of products in a combination suitable for a particular target market, as a response for the increasing need for speedy adaptation to the market, is known as ________.

A) outsourcing
B) diversification
C) platformisation
D) internationalizatio n