Author Question: In their rush to get on the globalization bandwagon, too many firms have ________. A) opted for ... (Read 53 times)

Collmarie · **on:** Jul 7, 2018

In their rush to get on the globalization bandwagon, too many firms have ________.

A) opted for niche marketing
B) sacrificed the ability to respond to local market structures and consumer preferences
C) overly focused on local markets at the cost of losing out on market share abroad
D) wrongly overestimated the importance of mass customization for the global market

Question 2

Which of the following statements is true of countertrade?

A) Countertrade is practiced by countries when there is a lack of hard currency.
B) Countertrade involves products whose prices on world markets tend to remain steady.
C) Countertrade usually involves industrial products and computer softwares.
D) Hedging risk in countertrade is prohibited.