Author Question: According to Gupta and Govindarajan, an alliance-based entry strategy is most suitable when ... (Read 68 times)

skymedlock · **on:** Jul 7, 2018

According to Gupta and Govindarajan, an alliance-based entry strategy is most suitable when ________.

A) firms have a significant amount of capital
B) the risk of asymmetric learning by the partner is low
C) cultural distance between home and host countries is extremely low
D) the subsidiary would be highly integrated with the rest of the global operations

Question 2

Which of the following is a venture-specific factor that affects the choice of international entry mode for a company?

A) competition in local market
B) level of global competition
C) ability to protect proprietary technology
D) corporate culture and structure