Which of the following is an external factor that affects the choice of international entry mode for a company?
A) industry growth rate
B) long-term strategy
C) costs of making or enforcing contracts with local partners
D) intent to conduct research and development with local partners
Question 2
Which of the following is the first step in developing a successful export strategy?
A) identification of a potential market
B) match market needs to the company's abilities
C) initiation of meetings
D) commitment of resources