Author Question: ________ cannot indicate how individuals feel about a company or its product. A) Surveys B) ... (Read 37 times)

craiczarry · **on:** Jul 7, 2018

________ cannot indicate how individuals feel about a company or its product.

A) Surveys
B) Industry data
C) Consumer panels
D) Interviews

Question 2

An unstructured but in-depth interview of a small group of individuals by a moderator to learn the group's attitudes about a company or its products is called a ________.

A) focus group
B) literature review
C) consumer panel
D) brainstorming session