Stephanie also expects participants to ask: Are the Chinese as formal and business-oriented as Americans are? Which of the following would most likely be Stephanie's response?
A) The Chinese operate very much like Americans, for them business is more important than pleasure.
B) The Chinese dislike guessing games; give them your sales pitch right away and let the meeting develop.
C) Don't overlook the importance of personal relationships; friendship comes before business.
D) The Chinese are very flexible and will easily adapt to your culture's way of doing business.
Question 2
Which of the following stages of the market-screening process would require John to visit a potential market personally?
A) assessment of the national business environment
B) selection of the market
C) identification of the basic appeal for markets
D) measurement of market potential
Question 3
A product's income-elasticity refers to the sensitivity of the price of a product relative to changes in the income of consumer population.
Indicate whether the statement is true or false
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Sample budget spreadsheet form for first year of business.
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