Self-reference criterion is ________. A) the tendency to ...

[@Brianna17]

Self-reference criterion is ________.
 
  A) the tendency to assume that all people from one culture are the same
  B) the tendency to understand a culture without regard to country boundaries
  C) the propensity to view other cultures through the lens of one's own culture
  D) the propensity to understand culture as an inherited trait

Question 2

Which of the following is a disadvantage of a multidomestic strategy?
 
  A) lack of opportunities to delegate tasks
  B) high pressure on headquarters staff
  C) inefficient manufacturing
  D) standardized products in culturally different markets

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Answer to Question 1

C

Answer to Question 2

C