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Author Question: A ________ is a group of managers within a firm that determines which elements of the product will ... (Read 72 times)

ARLKQ

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A ________ is a group of managers within a firm that determines which elements of the product will be standardized and which will be adapted locally.
 
  A) research and development team
  B) global new-product planning team
  C) customer relations management
  D) talent management team

Question 2

Marketing the same product worldwide is most appropriate for the ________ industry.
 
  A) furniture
  B) electronics
  C) food and beverage
  D) retailing


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lgoldst9

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