Author Question: In two or three paragraphs, describe the differences between a blog and a microblog. Be sure to ... (Read 59 times)

OSWALD · **on:** Jul 7, 2018

In two or three paragraphs, describe the differences between a blog and a microblog. Be sure to discuss when a company might prefer to use a microblog in its social networking efforts rather than a blog.

Question 2

Some companies use a social networking strategy in which they avoid making direct advertising or brand statements. In about 100 words, outline the advantages of that strategy.

fromAlphatoOmega22 · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Web logs, or blogs, are Web sites that contain commentary on current events or specific issues written by individuals. Many blogs invite visitors to add comments, which the blog owner may or may not edit. The result is a continuing discussion of the topic with the possibility that many interested persons will contribute to that discussion. Because blog sites encourage interaction among people interested in a particular topic, they are a form of a social networking site.
Sites such as Twitter are considered to be microblogs because they function as a very informal blog site with entries (messages, or tweets) that are limited to 140 characters in length.

Answer to Question 2

Starbucks does not use social media to broadcast information about its products or build its brand. Instead, Starbucks uses social media to learn from their customers and find new ways to engage them with the companys brand, products, and services. By intentionally avoiding active participation in its own social media outreach, Starbucks social media efforts are focused on listening to its customers discussions with each other and learning from those discussions.
By using social media to participate in the environment of an industry or product, companies can interact with their customers (or suppliers) in ways that are different from and more expansive than the roles traditionally taken in buyerseller relationships.