This topic contains a solution. Click here to go to the answer

Author Question: In about two paragraphs, explain the differences between general-interest portals and specialized ... (Read 67 times)

big1devin

  • Hero Member
  • *****
  • Posts: 583
In about two paragraphs, explain the differences between general-interest portals and specialized portals. Include at least one example of a specialized portal in your answer.

Question 2

Define the term stickiness as used in electronic commerce. In one or two paragraphs, explain why it is important for advertising-supported Web sites to have this characteristic.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dreamfighter72

  • Sr. Member
  • ****
  • Posts: 355
Answer to Question 1

Companies that have been successful using the general interest strategy as their revenue model, tend to operate Web portals. A Web portal is a site that people use as a launching point to enter the Web (the word portal means doorway). A portal almost always includes a Web directory or search engine, but it also includes other features that help visitors find what they are looking for on the Web and thus make the Web more useful. Most portals include features such as shopping directories, white pages and yellow pages searchable databases, free e-mail, chat rooms, file storage services, games, and personal and group calendar tools.

Not all portals use a general interest strategy, however. Some portals are designed to help visitors find information within a specific knowledge domain. The technology portal C-NET is one example of this type of site. C-NET uses the collection of specific interest strategy. The entire site is devoted to technology products and the site includes many reviews of specific technologies and related products. Advertisers pay more to have their ad appear near a discussion of a technology related to their product or on a page that reviews the product.

Answer to Question 2

The stickiness of a Web site is its ability to keep visitors at the site and attract repeat visitors. People spend more time at a sticky Web site and are thus exposed to more advertising.




big1devin

  • Member
  • Posts: 583
Reply 2 on: Jul 7, 2018
Wow, this really help


meow1234

  • Member
  • Posts: 333
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

Did you know?

A recent study has found that following a diet rich in berries may slow down the aging process of the brain. This diet apparently helps to keep dopamine levels much higher than are seen in normal individuals who do not eat berries as a regular part of their diet as they enter their later years.

Did you know?

When taking monoamine oxidase inhibitors, people should avoid a variety of foods, which include alcoholic beverages, bean curd, broad (fava) bean pods, cheese, fish, ginseng, protein extracts, meat, sauerkraut, shrimp paste, soups, and yeast.

Did you know?

Medications that are definitely not safe to take when breastfeeding include radioactive drugs, antimetabolites, some cancer (chemotherapy) agents, bromocriptine, ergotamine, methotrexate, and cyclosporine.

Did you know?

Each year in the United States, there are approximately six million pregnancies. This means that at any one time, about 4% of women in the United States are pregnant.

Did you know?

There used to be a metric calendar, as well as metric clocks. The metric calendar, or "French Republican Calendar" divided the year into 12 months, but each month was divided into three 10-day weeks. Each day had 10 decimal hours. Each hour had 100 decimal minutes. Due to lack of popularity, the metric clocks and calendars were ended in 1795, three years after they had been first marketed.

For a complete list of videos, visit our video library