Author Question: Many companies that sell luxury goods, such as Chanel, Lilly Pulitzer, and Vera Wang, did not offer ... (Read 146 times)

frankwu · **on:** Jul 7, 2018

Many companies that sell luxury goods, such as Chanel, Lilly Pulitzer, and Vera Wang, did not offer their products for sale on their Web sites for many years. Some of these companies still do not sell products on their Web sites (or offer only some of their products for sale), preferring instead to sell their products through exclusive retail stores. Identify at least one luxury goods producer that does not sell some or all of its products online and speculate why they might have chosen this strategy.

Question 2

Briefly describe the function a customs broker might perform in the delivery of goods that were purchased online.

LVPMS · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Dior, Chanel, Cline, and Hermes do not sell their products online. These companies insist on the customers presence in their retail stores. Some argue that having an online store could potentially cannibalize in-store traffic while others are wary about losing their exclusivity in the digital market place.

Answer to Question 2

A customs broker is a company that arranges the payment of tariffs and compliance with customs laws for international shipments.