This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are web transaction logs, and how do they work in combination with registration forms, shopping ... (Read 62 times)

pragya sharda

  • Hero Member
  • *****
  • Posts: 566
on: Jul 7, 2018
What are web transaction logs, and how do they work in combination with registration forms, shopping cart databases, and tracking files to help firms understand how customers behave online?
 
  What will be an ideal response?

Question 2

If you want to determine the size of your website's audience, the metric you will use for the most accurate measurement will be:
 
  A) page views.
  B) unique visitors.
  C) hits.
  D) reach.


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

dpost18

  • Sr. Member
  • ****
  • Posts: 345
Reply #1 on: Jul 7, 2018
Answer to Question 1

Transaction logs, which are built into web server software, record user activity at a website. Log file analysis tools cull information from these files, which can contain tens to hundreds of entries for each user. Transaction log data becomes more useful when it is combined with registration form data and shopping cart data. Registration forms and shopping cart database are two other visitor-generated data trails. Merchants use registration forms to gather personal data such as the name, address, phone number, zip code, e-mail address, and other optional information on the tastes and interests of the consumer. The shopping cart database captures all the item selection, purchase, and payment data. The data from transaction logs, registration forms, and the shopping cart database can also be combined with other information that users submit on product forms, contribute in chat rooms, or submit via e-mail messages to a firm to produce a veritable treasure trove of information for both individual merchant sites and for the industry as a whole.

Although the transaction log represents the foundation of online data collection, it is supplemented using cookies that are placed on a user's hard drive when he or she visits a site. Cookies allow a website to store data on a user's machine that can be retrieved later. Cookies provide marketers with a very quick means to identify each customer and to understand his or her prior behavior at the site. Cookies can be used to determine how many people are visiting a site, how many are repeat visitors, and how often they have visited. They also make shopping cart and quick checkout possible by allowing a site to keep track of a user as he or she adds to the shopping cart. Cookies can be combined with web bugs to create cross-site profiles. Web beacons (sometimes called web bugs) are graphic files that are embedded in e-mails and on websites. When a user opens an HTML format e-mail with an embedded web beacon, a request is sent to the server for the graphic data. Web beacons are used to automatically transmit information about the user and the page being viewed to a monitoring server in order to collect personal browsing behavior and other personal information.

Answer to Question 2

B


pragya sharda

  • Member
  • Posts: 566
Reply 2 on: Jul 7, 2018
YES! Correct, THANKS for helping me on my review

mohan

  • Member
  • Posts: 362
Reply 3 on: Yesterday
Gracias!

« previous next »
 

Did you know?

Hyperthyroidism leads to an increased rate of metabolism and affects about 1% of women but only 0.1% of men. For most people, this increased metabolic rate causes the thyroid gland to become enlarged (known as a goiter).

Did you know?

During the twentieth century, a variant of the metric system was used in Russia and France in which the base unit of mass was the tonne. Instead of kilograms, this system used millitonnes (mt).

Did you know?

It is important to read food labels and choose foods with low cholesterol and saturated trans fat. You should limit saturated fat to no higher than 6% of daily calories.

Did you know?

Aspirin may benefit 11 different cancers, including those of the colon, pancreas, lungs, prostate, breasts, and leukemia.

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

GI endoscopy. (a) Similar to other forms of GI endoscopy, laparoscopy involves the insertion of a sp GI endoscopy. (a) Similar to other forms of GI endoscopy, laparoscopy involves the insertion of a sp
Forms of Cell signalling Forms of Cell signalling
How Coal Forms How Coal Forms
Structures of the ionized forms of some representative fatty acids (part 1) Structures of the ionized forms of some representative fatty acids (part 1)
Work is done by an external agent Work is done by an external agent
Disruptive selection eliminates midrange forms of a trait Disruptive selection eliminates midrange forms of a trait
Video: Hypoglycemia Animation

For a complete list of videos, visit our video library