This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: What are two methods being developed to track consumers across devices? What will be an ideal ... (Read 168 times)

DelorasTo

  • Hero Member
  • *****
  • Posts: 548
on: Jul 7, 2018
What are two methods being developed to track consumers across devices?
 
  What will be an ideal response?

Question 2

Transaction logs are built into web server software.
 
  Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

yotaSR5

  • Sr. Member
  • ****
  • Posts: 331
Reply #1 on: Jul 7, 2018
Answer to Question 1

Two methods being developed to track consumers across devices are deterministic cross-device tracking and probabilistic cross-device tracking. Deterministic cross-device tracking relies on personally identifiable information such as e-mail address used to log into an app and website on different devices. Facebook, Google, Apple, Twitter, and other companies that have very large user bases and have both desktop and mobile properties that require logins are the most likely to be able to effectively exploit deterministic matching. Probabilistic cross-device tracking uses algorithms developed by vendors such as Drawbridge, BlueCava, and Tapad to analyze thousands of anonymous data points, such as device type, operating system, and IP address, to create a possible match. This type of matching is less accurate than deterministic matching.

Answer to Question 2

TRUE


DelorasTo

  • Member
  • Posts: 548
Reply 2 on: Jul 7, 2018
Great answer, keep it coming :)

Missbam101

  • Member
  • Posts: 341
Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

« previous next »
 

Did you know?

Critical care patients are twice as likely to receive the wrong medication. Of these errors, 20% are life-threatening, and 42% require additional life-sustaining treatments.

Did you know?

A headache when you wake up in the morning is indicative of sinusitis. Other symptoms of sinusitis can include fever, weakness, tiredness, a cough that may be more severe at night, and a runny nose or nasal congestion.

Did you know?

People who have myopia, or nearsightedness, are not able to see objects at a distance but only up close. It occurs when the cornea is either curved too steeply, the eye is too long, or both. This condition is progressive and worsens with time. More than 100 million people in the United States are nearsighted, but only 20% of those are born with the condition. Diet, eye exercise, drug therapy, and corrective lenses can all help manage nearsightedness.

Did you know?

In women, pharmacodynamic differences include increased sensitivity to (and increased effectiveness of) beta-blockers, opioids, selective serotonin reuptake inhibitors, and typical antipsychotics.

Did you know?

Signs and symptoms that may signify an eye tumor include general blurred vision, bulging eye(s), double vision, a sensation of a foreign body in the eye(s), iris defects, limited ability to move the eyelid(s), limited ability to move the eye(s), pain or discomfort in or around the eyes or eyelids, red or pink eyes, white or cloud spots on the eye(s), colored spots on the eyelid(s), swelling around the eyes, swollen eyelid(s), and general vision loss.

Devices used to deliver respiratory drugs: (a) metered-dose inhaler Devices used to deliver respiratory drugs: (a) metered-dose inhaler
Teenage Pregnancy Rates in Developed Countries Teenage Pregnancy Rates in Developed Countries
Wedge-shaped oil film developed below a moving block. Wedge-shaped oil film developed below a moving block.
Hand exercise devices build strength for injury prevention. Hand exercise devices build strength for injury prevention.
Wearing a pedometer, like the one shown here, can help you track your steps Wearing a pedometer, like the one shown here, can help you track your steps
Red Bull uses strategies that help it target college-aged, young-adult consumers Red Bull uses strategies that help it target college-aged, young-adult consumers
Video: Energy sources - types

For a complete list of videos, visit our video library