Author Question: In modeling online consumer behavior, the concept of consumer skills refers to the: A) education ... (Read 142 times)

karateprodigy

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In modeling online consumer behavior, the concept of consumer skills refers to the:
 
  A) education level of the consumer.
  B) communication skills of the consumer.
  C) knowledge consumers have about how to conduct online transactions.
  D) product evaluation skills of the consumer.

Question 2

Consumers choose online channels (e.g., e-mail) primarily due to social media influence.
 
  Indicate whether the statement is true or false



katkat_flores

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Answer to Question 1

C

Answer to Question 2

FALSE



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