In developing an e-commerce presence, what questions must be ...

[swpotter12]

In developing an e-commerce presence, what questions must be asked and answered about the firm's target audience?
 
  What will be an ideal response?

Question 2

Offline media is typically used for all of the following marketing activities except:
 
  A) education.
  B) exposure.
  C) conversation.
  D) branding.

[bd5255]

Answer to Question 1

Without a clear understanding of a firm's target audience, it is difficult to develop a successful e-commerce presence. There are two primary questions: who is the target audience and where can they best be reached? A target audience can be described in several ways: demographics, behavior patterns (lifestyle), current consumption patterns (online vs. offline purchasing), digital usage patterns, content creation preferences (blogs, social networks, sites like Pinterest), and buyer personas (profiles of your customer). Understanding the demographics of the firm's target audience is usually the first step. Demographic information includes age, income, gender, and location.

Answer to Question 2

C