All of the following are examples of the challenges that traditional manufacturers experience when using the Internet to sell directly to the consumer except:
A) moving to a demand-pull model.
B) high cost structures.
C) developing a fast-response online order and fulfillment system.
D) channel conflict.
Question 2
The term supply-push refers to:
A) making products prior to orders being received based on estimated demand.
B) waiting for orders to be received before building a product.
C) channel conflict.
D) multi-channel manufacturers who sell directly online to consumers.
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International Business: The Challenges of Globalization, 8th Edition