Author Question: Information technology concerns products, techniques, procedures, and designs of computerbased ... (Read 122 times)

BRWH · **on:** Jul 7, 2018

Information technology concerns products, techniques, procedures, and designs of computerbased technology.

Indicate whether the statement is true or false

Question 2

How does business intelligence help marketers identify changes in the purchasing patterns ofcustomers?

What will be an ideal response?

bassamabas · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

TRUE

Answer to Question 2

Retailers know that important life events cause customers to change what they buy and,
for a short interval, to form new loyalties to new store brands. Before the advent of BI, stores
would watch the local newspapers for graduation, marriage, and baby announcements and send
ads in response, which is a slow, labor-intensive, and expensive process. However, by applying
business intelligence techniques to their sales data, companies can identify the purchasing pattern
for different products, and by observing this purchasing pattern, companies can send ads for
related products to those customers.