In the context of pay-per-click models, inflating the revenue to a host or increasing costs for the advertiser by repeatedly clicking on a link is called ________ fraud.
A) link
B) affiliate
C) click
D) conversion
E) disintermediation
Question 2
La Belle Inc introduced a new line of accessories for teenage girls the last season. Following its immense popularity with the targeted group, the company anticipated high sales in the current season and ordered raw materials accordingly. .
However, the success of the new line turned out to be a fad as the teens soon turned to other products offered by competing brands and La Belle's sales declined. This forecasting error caused a huge discrepancy in the amount of raw materials they needed and the amount of inventory they had already piled up in anticipation of good sales. This is an example of ________.A) the multiplier effect
B) hindsight bias
C) product recall
D) the bullwhip effect
E) safety stock planning
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