Author Question: What is clickstream data? What will be an ideal response?[br][br][b][color=black]Question ... (Read 57 times)

armygirl · **on:** Jul 7, 2018

What is clickstream data?

What will be an ideal response?

Question 2

All traditional databases require the Internet to transmit traffic between a user's computer and a database management system (DBMS) server computer.

Indicate whether the statement is true or false

ryansturges · **Reply #1 on:** Jul 7, 2018

Answer to Question 1

Clickstream data is the data that is captured from customers' clicking behavior. Such data is very fine and includes everything a customer does at a Web site. Because the data is too fine, data analysts must throw away millions and millions of clicks if a study requires data that is coarser.

Answer to Question 2

FALSE